Anadolu Hayat Emeklilik:<br>From core process automation to digital transformation

Taking advantage of market growth opportunities means having the right processes in place to move fast and efficiently. This case study tells the story of how Anadolu Hayat Emeklilik, a leading provider in the rapidly developing Turkish insurance market, has transformed its core business processes to align with evolving digital customer journeys, meet new regulatory demands, and stay competitive. The result? Improved speed to market, automation of key processes, integration with high-volume digital self-service channels, and marked improvements in operational efficiency.

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